Katie Jackson, MD, 4creative at Channel 4

The best thing about Michelle is her passion for creativity. She keeps her eyes and ears open to the world around her, is eminently curious and always brings fresh new cultural insights to the table. She also happens to be an absolute joy to work with, prioritising the power of positivity above all else.

Nick Exford, Head of Planning, Wonderhood Studios

Michelle is a brilliant strategist who brings razor sharp thinking to any project she works on and immense value to any team she works with. She's got bags of world class experience, charm and infectious enthusiasm which means colleagues and clients love her in equal measure. In short, she's ace.

Anna Vogt, CSO, VMLY&R London

If Michelle isn't on your team, she should be. The enviable mix of super smart and super cool, she's a specialist at identifying compelling insights and references from film to Instagram, research papers to annual reports, super trendy to old school pieces of literature, fashion, music and so much more. Crucially, Michelle stitches these together into compelling strategies that energise creative teams and clients alike. Most of all, she's wonderfully kind and spreads good energy. I wish there were more Michelle Gilsons in this business!